Where the bob hangs
Anchor placement
l in Plumb
38% across — most centred
b in Plumb
62% — current
L in Line
74% — cap height, right-weighted
i in Line
83% — dot sits above the break
Reduced mark
Single colour
Lime on royal — primary
Lime on black
Pink on white — light
Royal on white
Black on white
Black on lime
Two-tone
Pink bob · lime line
Orange bob · lime line
Lime bob · pink line
Lime bob · orange line
Pink bob · orange line
Lime bob · electric line
At real sizes
96px
48px
32px
16px
Favicon variant
Same mark, restaged: the line drops to a stub so the bob can fill the frame. Top row is the standard mark, bottom is the favicon variant — the difference only matters below about 32px.
48px std
32px std
16px std
48px favicon
32px favicon
16px favicon
First draft
Section icons
Each one is the plumb line doing something — hanging true, hanging askew, sounding a depth, threading a seam. No generic gears or lightbulbs; the rule is that the icon has to be a pun the tool can actually make.
Sound familiar?
Taking a sounding — depths marked off the line
The through-line
One line passing clean through offset seams
The solution
Out of plumb, beside true
Keeping pace
It swings — and still resolves to vertical
My job
The datum everything else gets built off
Who I help
Graduated depths — a band, not a point