Senior GTM Engineer · Fractional RevOps

Revenue not matching momentum?The reason is already in your systems.

I find the gap in your data, build the systems — agents included — and close it.

You tell me where your revenue engine is stuck; I give you my honest read and a next step.

The symptoms

Sound familiar?

When the business is moving faster than your ability to see what’s actually working
When you’re investing in AI across the stack but can’t see where it’s helping, where it’s hurting, or where the next dollar should go
When you’re scaling, or just starting, and your GTM decisions are running ahead of the data underneath them

The scope

I work across your sales, marketing, and revenue systems.

Clean and connect the data and the tools that hold it
Measure what’s working with analytics you can trust
Automate and customize the systems to fit how you sell
Put AI to work inside and between systems, including setups that support marketing copy production

The cost

I have never encountered a growth-stage company that wasn’t losing data between sales and marketing.

Scenario: At one client, $15M in ARR sat in a second CRM that only sales used.
Data consequence: The marketing attribution never made it across. On paper, marketing had sourced $165,000 in revenue against a $3M budget.
Significance: In an era of AI-driven layoffs, a miscalculation that large can cost a marketing team its budget and the company its trajectory.

That problem never showed up in a report.It was an architecture problem — and the real work is organizational psychology.

Scenario: Against advice, a sales rep attempted to scale cold outreach using AI to identify contacts and write copy in large batches — a very common B2B sales tactic.
Data consequence: The email series reached a senior executive about a niche industry he wasn’t in. His confused reply, and the bad first impression, were the best case.
Significance: More often, emails like that get flagged as spam, blocking the vendor from everyone at that organization, paying clients included. This rep’s campaign also broke spam law, exposing the client to fines.

Whether you're ready to bring in fractional support, or still identifying the problem, the best next step is for us to connect in a 1-1 call.