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The Plumb Line

Groundwork

For Early-Stage Founders

For seed to early Series A teams still shaping who they sell to.

Later stage? Check out Growth Stage Offerings.

One-time sessions

  • Targeted Recommendation

    $900

    One RevOps question, answered. A 60–90 minute working session, then a written recommendation within 3 business days.

    For a decision on one thing, such as comparing tools before a purchase, building a single dashboard and checking its accuracy, or writing the job description for a full-time RevOps role.

  • Diagnostic Audit

    $2,500

    A working session, 5 business days of system access, and a written diagnostic with a scope recommendation. For teams that suspect revenue leakage and want it diagnosed before they commit to a build.

    Start a retainer within 30 days and the $2,500 fee credits toward your first month, up to half that month’s fee.

Projects

  • Fit-Out

    $3,000–$8,000

    You’ve chosen your tools. Start with any one of these, or combine them:

    • Stand up a tool using best practices
    • Migrate your data into it
    • Connect it to the rest of your stack

    Each piece is tested and handed off to your team.

    Price depends on your stack, your subscription tiers, and the complexity of the work. At this stage, that usually means a brand-new tool and a small, clean dataset.

    If you already have a system and pipeline data in place, we start with a Diagnostic Audit.

  • ICP Sprint — Founders Path

    $6,000

    A working session on your product, your roadmap, and the customer pain point you solve. You leave with a working ICP and a framework for starting in-market research interviews. For teams that don’t have an ICP yet.

    Want the interviews done for you? Check out ICP Sprint — Market Validation Path ($15,000)

  • Founders Build

    $8,500

    Your first CRM, set up with the data and plan to sell into the right accounts. Includes:

    • A first-time CRM setup on a brand-new tool, built for account-based sales and marketing
    • Your existing contact and account data validated, organized, and prioritized
    • An ICP validation summary and persona sketches
    • Up to 300 enriched target accounts, as your market allows
    • A GTM plan for account-based sales and marketing

    For teams getting ready to start outbound. Already know who you’re selling to and only need your tools stood up and connected? That’s Fit-Out.

Retainers

  • Deckhand Retainer

    $1,000–$2,000/mo

    Your recurring RevOps execution, done in one batch each week. Includes:

    • CRM updates
    • List loads
    • Workflow and sequence changes
    • Reporting pulls

    A 20-minute check-in each week, with everything else async. Built to work alongside whoever leads your pipeline strategy, design, and copy.

  • Lighthouse Retainer

    $3,000–$7,000/mo · 3-month minimum

    Fractional revenue operations for a lean stack. We set the scope and cadence together at the start, so each month’s work is defined before it begins. For teams running fewer than five revenue tools.

The best way to start

A free 30-minute consult. Tell me where your revenue engine is stuck, and I’ll give you my honest read and a clear next step.